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News Summary

New Orleans has welcomed the rebranded Maidstone New Orleans, formerly known as The Drifter Hotel, following extensive renovations. The historic hotel, which opened in 2017, aims to provide an upscale experience with redesigned accommodations and a new lounge featuring a saltwater pool. Targeting a refined clientele and planning future expansions, the Maidstone is set to become a vital part of the community while offering modern elegance intertwined with its classic charm.

New Orleans Welcomes the Maidstone: A Fresh Chapter for a Historic Hotel

New Orleans is buzzing with excitement as The Drifter Hotel transforms into the newly rebranded Maidstone New Orleans. This chic boutique hotel, which first opened its doors back in 2017, is getting quite a makeover after being sold to a group of high-profile investors. The renovation is not just about changing the name; it’s about elevating the entire guest experience.

A Bit of History

Originally known as the Crescent Motel, the building dates back to 1956, boasting a classic 1950s vibe that has been nicely preserved over the years. The Drifter Hotel gained quite the reputation during its time, especially for its clothing-optional pool and vibrant parties that captured the spirit of New Orleans. In 2018, it even earned accolades from the Louisiana Landmark Society for its “honored restoration” of the mid-century motor motel look. The buzz around it reached a peak in 2019 when Architectural Digest included it on their list of the “chicest” hotels.

New Ownership and Ambitious Plans

After changing hands last year, the hotel now has a new vision under the guidance of an investment group that includes some well-known names like Mark Geragos, Irwin Simon, and Mayank Dwivedi. Their aim? To offer a more upscale experience and earn a coveted four-star rating. This ambitious endeavor officially kicked off with the launch of the Maidstone on February 18.

Revamped Amenities and Decor

The renovations have brought some exciting changes, including a reduction from 20 rooms to 18 extensively redesigned accommodations. A New York-based design agency was enlisted to help curate an ambiance that’s both stylish and comfortable. Each room features stunning custom tapestries crafted by a skilled Oaxacan textile artist, adding a unique touch that embodies local artistry.

A New Pool and Lounge Experience

One of the standout features of the Maidstone is its newly rebranded Maidstone Lounge, which replaces the former poolside bar. The lounge now boasts a lovely saltwater pool and a sunken fire pit, creating a perfect setting for relaxation and socializing. Alongside these enhancements, the hotel is collaborating with local food vendors to craft a menu filled with delicious small bites and creative craft cocktails that will surely tantalize the taste buds.

Targeting a New Clientele

With its upscale makeover, the Maidstone is now aiming to attract a more refined clientele, with room rates starting at approximately $295 per night. For those wanting to enjoy the pool, the price for drop-in passes has risen to $25, and annual memberships are now available for $600. While this might feel steep compared to the previous offerings at The Drifter, these investments aim to reflect the enhanced experience that guests will enjoy.

Future Expansion Plans

The new owners have big plans for the hotel and the surrounding area. They’re looking into further expansions, hoping to establish a total of 100 rooms across New Orleans within the next year. Given the ongoing renovations along Tulane Avenue, buoyed by significant medical developments like the University Medical Center and the Veterans Affairs Medical Center, the Maidstone appears poised to become a cornerstone of the community.

Conclusion

The Maidstone New Orleans is making waves as it steps into a bright new future. By combining history with modern elegance, the hotel promises to deliver an unforgettable experience to both locals and travelers. Whether you’re relaxing by the pool or enjoying the local culinary scene, there’s no doubt this revitalized space is set to be a hotspot in the heart of New Orleans.

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The Maidstone New Orleans: A Historic Hotel Revamped

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