News Summary

Adams & Reese, a prominent law firm based in New Orleans, has announced a significant rebranding as it marks 75 years of service. The firm has expanded to 18 offices across 10 states and employs over 320 attorneys. This rebranding reflects their growth and commitment to clients, featuring a new logo designed with a focus on evolution and collaboration. Additionally, they launched a revamped website to enhance user experience, demonstrating their dedication to being a top legal partner in fast-growing regions.

New Orleans Law Firm Adams & Reese Celebrates Expansion with a Major Rebrand

Exciting things are happening in the heart of New Orleans! The respected law firm Adams & Reese, which has been serving clients since 1951, has announced a significant rebranding effort as it marks an impressive 75 years of growth and success. With 18 offices scattered across 10 states and even reaching Washington, D.C., Adams & Reese is cultivating a strong legal presence nationwide. Recently, the firm shared that it employs over 320 attorneys and advisors, a figure that continues to rise as the firm expands.

Growth and Evolution

The firm’s growth story is impressive! Since the year 2000, they have opened 12 new offices and welcomed approximately 100 attorneys and advisors to their ranks. This growth has been fueled by various strategies, including acquisitions of other law firms, lateral hiring of experienced professionals, and recruiting fresh talent from law schools. Their focus on burgeoning industries is apparent as they strengthen their service offerings in sectors like construction and financial services. Furthermore, the firm has established core practices in commercial litigation, government relations, global intellectual property, and corporate services.

Adams & Reese is especially proud of their recent additions in specialized areas such as aviation, aerospace, alcohol, and hospitality. The firm’s revenue has skyrocketed by 42% since 2020, a clear sign that they are not just growing in scale but also thriving financially.

A Fresh Look

The timely rebranding effort, designed in collaboration with a New York-based branding agency, aims to visually represent the firm’s evolution while highlighting their unwavering commitment to their clients. The rebranding was based on extensive client interviews and market research, ensuring that it resonates well with both existing and potential clients.

New Orleans locals will notice a fresh logo, showcasing a vibrant red that emits strength and confidence complemented by a sophisticated dark blue. An ampersand in the design serves as a symbol of connectivity and collaboration, which are core values of the firm’s operating philosophy.

An Upgraded Digital Space

The rebranding goes beyond just a new logo. The firm also launched a revamped website designed by a technology firm based in New York called Reflexions. This new site is all about providing a more seamless user experience, making it easier than ever for clients to navigate through the content and services offered by Adams & Reese.

As part of their new identity, the firm has embraced a catchy corporate tagline: “Where You Want to Be.” This tagline embodies their aim to be the go-to legal partner for both clients and legal professionals. It reflects their commitment to being present in fast-growing areas, particularly in regions like the Southeast and Texas, where businesses are booming.

Looking Ahead

The rebranding of Adams & Reese is not merely cosmetic; it’s a comprehensive reflection of their professionalism, credibility, culture, and longevity within the legal landscape. With their client-focused philosophy shining brighter than ever, it’s clear that the firm is not just evolving but is also dedicated to ensuring their clients feel confident and secure as they navigate the complexities of law.

As they move forward, Adams & Reese is well-positioned to continue its impressive trajectory, both in New Orleans and beyond. For existing and potential clients, this rebrand serves as a promise: they are right here, ready to support you every step of the way.